Kids Library Home

Welcome to the Kids' Library!

Search for books, movies, music, magazines, and more.

     
Available items only
Print Material
Author Hunt, Joshua, author.

Title University of Nike : how corporate cash bought American higher education / Joshua Hunt.

Publication Info. Brooklyn : Melville House, [2018]

Copies

Location Call No. OPAC Message Status
 Axe 3rd Floor Stacks  378.79531 H913u 2018    New Books Axe 1st Floor  Available
1 copy being processed for Axe Acquisitions Order.
Description ix, 291 pages ; 24 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Bibliography Includes bibliographical references and index.
Summary "The dramatic expose of how the University of Oregon sold its soul to Nike--and what that means for the future of academics and college sports. In the world of college sports, winning means big dollars. But that money often comes at a cost. University of Nike explores the University of Oregon's complex relationship with its corporate partner, Nike, and how the arrangement has undermined the school's academic integrity, transparency, and campus culture. Through tenacious reporting and riveting storytelling, The University of Nike investigates how learning in Oregon, and America more generally, has come so thoroughly and openly under the sway of private, for-profit interests"-- Provided by publisher.
"In the world of college sports, winning means big dollars. But that money often comes at a cost. University of Nike explores the University of Oregon's complex relationship with its corporate partner, Nike, and how the arrangement has undermined the school's academic integrity, transparency, and campus culture. Through tenacious reporting and riveting storytelling, The University of Nike investigates how learning in Oregon, and America more generally, has come so thoroughly and openly under the sway of private, for-profit interests"-- Provided by publisher.
Contents TrackTown, U.S.A. -- Outside money -- We don't make shoes -- Severed ties -- Industrial education -- A different way of doing things -- We'll market you in ways no one ever imagined -- The world thinks of us as a sports franchise -- Public interest -- Rinse and repeat.
Subject University of Oregon -- Finance.
Nike (Firm)
Nike (Firm) (OCoLC)fst00668131
University of Oregon. (OCoLC)fst00549753
Academic-industrial collaboration -- Oregon.
College sports -- Corrupt practices -- Oregon.
Academic-industrial collaboration. (OCoLC)fst00795112
College sports -- Corrupt practices. (OCoLC)fst00867928
Finance. (OCoLC)fst00924349
Oregon. (OCoLC)fst01204579
ISBN 9781612196916 hardcover
1612196918 hardcover
Standard No. 99978778074
99979296621

 
    
Available items only