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Subjects (1-3 of 3)
Valuation Brand Name Products
1
The brand bubble : the looming crisis in brand value and how to avoid it
Gerzema, John, 1961-
San Francisco, Calif. : Jossey-Bass, c2008. 2008
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Axe 2nd Floor Stacks
658.827 G329b 2008
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2
Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equi
J., Tatiana Soto.
Hamburg : Diplomica Verlag, 2008. 2008
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Axe ProQuest E-Book
Electronic Book
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3
Vulcans, earthlings and marketing ROI getting finance, marketing and advertising onto the same plane
Rutherford, David.
Waterloo, Ont. : Wilfrid Laurier University Press, c2008. 2008
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Axe ProQuest E-Book
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