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Subjects (1-4 of 4)
Valuation Brand Name Products Management
1
Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout
Taylor, David, 1964-
Chichester, England ; Hoboken, NJ : J. Wiley, c2004. 2004
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Axe ProQuest E-Book
Electronic Book
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2
Connective branding building brand equity in a demanding world
Fisher-Buttinger, Claudia.
Hoboken, NJ : Wiley, c2008. 2008
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Axe ProQuest E-Book
Electronic Book
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3
No space, no choice, no jobs, no logo : taking aim at the brand bullies
Klein, Naomi, 1970-
New York : Picador USA, c1999. 1999
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Axe 2nd Floor Stacks
658.827 K672n
---
Available
Axe 2nd Floor Stacks
658.827 K672n
c.2
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Available
4
Protecting the brand
Franklin, Talcott J.
Fort Lee, N.J. : Barricade, c2003. 2003
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Axe 2nd Floor Stacks
658.827 F854p 2003
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