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Author
Wesley, David T. A.
Title
Innovation and marketing in the video game industry [electronic resource] : avoiding the performance trap / David Wesley and Gloria Barczak.
Imprint
Farnham [Surrey, England] : Gower, c2010.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xiv, 262 p.
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Video games industry.
Video games -- Marketing.
Genre/Form
Electronic books.
Added Author
Barczak, Gloria.
ProQuest (Firm)
ISBN
9780566091674 (hbk. : alk. paper)
9780566091681 (electronic bk.)
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