Foreword -- Introduction -- Up to my neck -- Praise to marley, let the enlightenment begin -- Hard times -- The carrot and the stick -- The big-box approach -- And then it clicked -- The walmart order -- Suedbyscotts.com -- Why can't everything be made from waste? -- Branded waste and the launch of sponsored waste -- Sponsored waste takes off -- Upcycled marketing -- The art of keeping one's job -- The micro-multinational -- Negative cost marketing -- The nasties -- Conclusion: eliminating the idea of waste.
