Web design -- Business basics : a plan to get you started -- The brain's right side : creativity in web design -- Web design for business : the virtual storefront -- Planning your business web site & location -- Pricing and the prepackaged deal -- The art of the sale from opener to close -- Facing your competition and stacking the odds -- Media kits and campaigns that work -- Bookkeeping and budgeting to keep you in the black -- Hiring, firing, and managing your staff -- Add-on services : SEO -- Add-on services : blogs -- Pay-per-click marketing services -- Business at light-speed : plans for the future -- Additional recommended resources -- Case studies.