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Title Lifestyles U.S.A. Vol. 15 [videorecording].

Imprint Seattle, WA : Something Weird Video, c2003.


Location Call No. OPAC Message Status
 Axe DVDs 1st Floor  973 L6263  v.15    ---  Available
Description 1 videodisc : sd., col., b&w ; 4 3/4 in.
System Details DVD.
Note Title from disc label.
Summary Nothing says "America" better than good ol' capitalism, featured in these short films from the 1940s and 50s. The Wilson's Go To Town makes fun of a dysfunctional 1940's farm family cramming into a way-too-small auto who are persuaded to buy an International Harvester truck. What is Job Rating? is a commercial for Dodge trucks scored to Ravel's Bolero. Look, No Hands features a vaudevillian demonstrating the new invention the General Electric water cooler! PM is a cartoon featuring a bunch of cute, adorable little animals preparing for a big hoedown at the barn featuring PM Deluxe Blended Whiskey. So, c'mon, kids, drink up!
Contents The Wilsons Go to Town -- What is Job Rating? -- PM -- Matter of Attitude -- Look, No Hands -- Developing More and Better Ideas.
Note The Wilsons Go to Town (b&w) makes fun of a dysfunctional 1940's Farm Family who venture into town by cramming into a way-too-small-for-them-all auto. Teenage Bob and bratty little Sis are crammed in the back with a cute little calf (on its way to the butchers?) while an overbearing Mama-from-Hell angrily sits in the front with poor ol' Pa behind the wheel, and crates of chickens and seed roped to the hood. Neighbor Sam takes pity on them and tells Pa how much better life would be with a truck. Specifically, an affordably-priced used truck from those wonderful folks at International Harvester.
What is Job Rating? (b&w) is a 26-minute sales pitch for Dodge in which a custom-designed Dodge truck is double-talked into being called "a job-rated vehicle." While most of this is the usual blah-blah-blah, it gets downright fetishistic when it travels through the bowels of an assembly line and lovingly gazes over factory parts -- ooooh, look... engines... chassis... clutches -- all scored to Ravel's "Bolero!" One can easily imagine Dodge executives getting uncomfortably aroused by all this....
PM (color) is a cartoon. One of the sickest, perverse, and most twisted cartoons ever made. No, no, there's no sex or violence in it. Just the opposite. lt stars a bunch of cute, cuddly, adorable little animals -- Mr. Bee, Mr. Bear, Mr. Squirrel, and Mr. Rabbit, all of whom look like they stepped right out of Bambi -- getting ready for a big hoedown at the barn. So what makes this so wrong! It's a friggin' commercial for whiskey! Not children's toys or kiddie products but booze! PM Deluxe Blended Whiskey!"
Why Play Leap Frog (color) uses classic Warner-Bros.-style animation to demonstrate how labor effects costs.
A Matter of Attitude (color) was made for Texaco executives, not the general public, and features ED KEMMER (Giant from the Unknown) and seven other stiffs discussing why so many dealerships fail. Hilariously, these dullards are so grim and Stepford-like that when we finally see some "bad" dealers, we can't help but cheer them on.
Look, No Hands (b&w) features a pasty-faced vaudevillian demonstrating the kind of new invention and technological know-how that makes one proud to be an American -- yup, the General Electric Water Cooler! "When you step on the peddle, the water comes out at just the right height! It doesn't jump around! That's GE engineering for you!" And notice the beautiful white china top: "Germs hate the very sight of it!"
Developing More and Better Ideas (color) continues to celebrate American ingenuity with this animated instruction manual on how to Think Creatively. Unfortunately, this gets so amazingly complicated that one can't help but creatively think of banging one's head against a brick wall.
Subject United States -- Civilization -- 1945-
United States -- Social life and customs -- 20th century.
Popular culture -- United States -- 20th century.
Trucks -- Marketing.
Whiskey -- Marketing.
Alcoholic beverages -- Marketing.
Service stations -- United States -- Management.
Added Author Something Weird Video (Firm)
Added Title Lifestyles USA. Vol. 15
Music No. 3313 Something Weird Video

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