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Author
Mora, Pierre, author.
Title
Wine positioning : a handbook with 30 case studies of wine brands and wine regions in the world / Pierre Mora.
Publication Info.
Cham, Switzerland : Springer, 2016.
2016
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (225 pages).
text rdacontent
computer rdamedia
online resource rdacarrier
Series
Management for Professionals, 2192-810X
Management for professionals.
Bibliography
Includes bibliographical references at the end of each chapters and index.
Note
Description based on online resource; title from PDF title page (ebrary, viewed December 16, 2015).
Subject
Wine tourism -- Case studies.
Advertising -- Wine.
Wine industry -- Management -- Case studies.
Genre/Form
Electronic books.
Other Form:
Print version: Mora, Pierre. Wine positioning : a handbook with 30 case studies of wine brands and wine regions in the world. Cham, Switzerland : Springer, c2016 xii, 219 pages Management for professionals. 9783319244792
ISBN
9783319244792
9783319244815 (e-book)
Available items only
