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Author Underhill, Paco.

Title What women want : the global marketplace turns female friendly / Paco Underhill.

Imprint New York : Simon & Schuster, 2010.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8343082 Un2w 2010    ---  Available
Edition 1st Simon & Schuster hardcover ed.
Description 214 p. ; 25 cm.
Bibliography Includes bibliographical references (p. [205]-[206])and index.
Contents Introduction -- Housequake -- Don't phunk with my hearth -- Let us spray -- Nice work if you can get it -- We can work it out -- To love, honor, and maintain -- Should I stay or should I go? -- The female, unplugged -- Women and sin -- The empress's new clothes -- C'mon a my mall -- Higher ground -- Drugstores -- See me, touch me, feel me, heal me -- Almost cut my hair -- Off the wall.
Summary The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence--From publisher description.
Subject Women -- United States -- Attitudes.
Women -- United States -- Social conditions -- 21st century.
Women -- United States -- Economic conditions -- 21st century.
Social influence.
ISBN 9781416569954
Standard No. AU@ 000045621262
NZ1 13399598

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