"I'd rather be on the farm" : attitudes toward ranch and farm work -- "I'd rather work outside than do housework" : flexible gender roles -- "I didn't milk cows; I gave piano lessons" : will wage work save the family farm? -- "We'd be in bad shape if it wasn't for hunting" : tourist recreation on Western farms and ranches -- "Eat more beef" : ranch and farm women as activists -- Epilogue -- Appendixes: Farm woman questionnaire; Interviewees.