| Description |
1 online resource (112 pages) : illustrations (some color). |
|
text txt rdacontent |
|
computer c rdamedia |
|
online resource cr rdacarrier |
| Series |
Sports brands |
|
Sports brands (Essential Library (Firm))
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
The home of possibilities -- The starting line -- Wartime defeat, Olympic victories -- New shoes, new styles -- Working with athletes -- On the Adidas team -- Reaching out to consumers -- Controversies and challenges -- Marketing three stripes -- Essential facts. |
| Summary |
Provides a history of the German shoe and apparel manufacturer Adidas. Describes the company's founding, innovative products, commercial success, controversies, and the building of its worldwide brand. Features sidebars, a glossary, and further resources. |
| Audience |
9-12. |
|
1100 Lexile. |
| System Details |
Mode of access: World Wide Web. |
| Note |
Description based on book record and eBook viewed on September 6, 2022. |
| Subject |
Adidas-Salomon AG.
|
|
Sneakers.
|
|
Shoes.
|
|
Electronic books.
|
| ISBN |
9781098270872 |
|
