Description |
1 online resource (112 pages) : illustrations (some color). |
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text txt rdacontent |
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computer c rdamedia |
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online resource cr rdacarrier |
Series |
Sports brands |
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Sports brands (Essential Library (Firm))
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Bibliography |
Includes bibliographical references and index. |
Contents |
The home of possibilities -- The starting line -- Wartime defeat, Olympic victories -- New shoes, new styles -- Working with athletes -- On the Adidas team -- Reaching out to consumers -- Controversies and challenges -- Marketing three stripes -- Essential facts. |
Summary |
Provides a history of the German shoe and apparel manufacturer Adidas. Describes the company's founding, innovative products, commercial success, controversies, and the building of its worldwide brand. Features sidebars, a glossary, and further resources. |
Audience |
9-12. |
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1100 Lexile. |
System Details |
Mode of access: World Wide Web. |
Note |
Description based on book record and eBook viewed on September 6, 2022. |
Subject |
Adidas-Salomon AG.
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Sneakers.
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Shoes.
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Electronic books.
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ISBN |
9781098270872 |
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