Kids Library Home

Welcome to the Kids' Library!

Search for books, movies, music, magazines, and more.

     
Available items only
Record 11 of 22
Previous Record Next Record
Print Material
Author Richards, Jef I., author.

Title A history of advertising : the first 300,000 years / Jef I. Richards.

Publication Info. Lanham : Rowman & Littlefield, [2022]

Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  659.1 R391h 2022    ---  Available
1 copy being processed for Axe Acquisitions Order.
Description viii, 455 pages : illustrations (some color) ; 27 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Bibliography Includes bibliographical references and index.
Contents Introduction. The History of Advertising: The First 300,000 Years -- Advertising Archeology -- From Late BCE to CE -- The Dark Ages of Advertising -- Emerging from the Dark -- Seventeenth- and Eighteenth-Century Advertising -- The Result of Revolutions -- Nineteenth-Century Methods and Media -- Appeals and Social Implications via Nineteenth-Century Advertising -- The Twentieth Century Advertising Explosion -- Industry People, Agencies, and Change -- The Science of Advertising -- Criticism, Law, and Policy -- Improving on the Old -- Newest Media and Methods -- Living in a Virtual World -- Ads and Culture -- and Beyond -- Conclusion.
Summary "This full-color book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising industry events begin each chronological section"-- Provided by publisher.
Subject Advertising -- History.
Advertising. (OCoLC)fst00797511
Genre/Form History. (OCoLC)fst01411628
ISBN 9781538141212 hardcover
1538141213 hardcover
9781538141229 electronic publication

 
    
Available items only