The Bureau of Consumer Protection of the U.S. Federal Trade Commission (FTC) presents the full text of the May 2000 business fact sheet entitled "Complying with the Environmental Marketing Guides." The text is available in PDF format. The FTC provides a framework for the use of environmental advertising and label claims in the retail industry. The FTC includes examples of substantiated and deceptive claims found in the guide concerning degradable, biodegradable, compostable, and recyclable claims.
