| Description |
1 online resource (xvii, 317 pages) : illustrations |
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text txt rdacontent |
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computer c rdamedia |
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online resource cr rdacarrier |
| Series |
The Morgan Kaufmann series in interactive technologies |
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Morgan Kaufmann series in interactive technologies.
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| Summary |
Effectively measuring the usability of any product requires choosing the right metric, applying it, and effectively using the information it reveals. Measuring the User Experience provides the first single source of practical information to enable usability professionals and product developers to do just that. Authors Tullis and Albert organize dozens of metrics into six categories: performance, issues-based, self-reported, web navigation, derived, and behavioral/physiological. They explore each metric, considering best methods for collecting, analyzing, and presenting the data. They provide step-by-step guidance for measuring the usability of any type of product using any type of technology. . Presents criteria for selecting the most appropriate metric for every case. Takes a product and technology neutral approach . Presents in-depth case studies to show how organizations have successfully used the metrics and the information they revealed. |
| Contents |
Introduction; Background: Data Types; Sampling Size; Experimental Design; Data Analysis. Overview of Usability Metrics: Types of Metrics; Methods and Metrics; Summative vs. Formative; Choosing Appropriate Metrics. Performance Metrics: Task Success; Completion Time; Errors; Efficiency (clicks, pages, steps, etc.). Issues-Based Metrics: What is a Usability Issue; Severity Ratings; Test Biases; Reporting Positive Issues. Peferential-Based Metrics: Satisfaction; Ease of Use, Usefulness; Expectations; Standard Questionnaires. Web Navigation Metrics: Web-page Click-through Rates; Web page Abandonment Rates. Derived Metrics: Task-based; Aggregate. Observational Metrics: Eye Movements; Stress; Facial Expressions; Other Observational Metrics. Case Studies. Special Topics: Six Sigma and Usability; Automated Methods; Discount Techniques; Server Log Analysis; A/B Testing. Conclusion: Communication to Management; Cost Justification; Industry Trends. |
| Bibliography |
Includes bibliographical references and index. |
| Note |
Print version record. |
| Language |
English. |
| Subject |
User interfaces (Computer systems)
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User interfaces (Computer systems) -- Measurement.
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Measurement.
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Technology assessment.
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Interfaces utilisateurs (Informatique)
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Mesure.
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Technologie -- Évaluation.
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measuring.
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COMPUTERS -- Social Aspects -- General.
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Measurement
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Technology assessment
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User interfaces (Computer systems)
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Användargränssnitt -- testning.
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| Added Author |
Albert, Bill (William)
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| Other Form: |
Print version: Tullis, Tom (Thomas). Measuring the user experience. Amsterdam ; Boston : Elsevier/Morgan Kaufmann, ©2008 9780123735584 0123735580 (DLC) 2007043050 (OCoLC)176861317 |
| ISBN |
9780080558264 (eISBN) |
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0080558267 (eISBN) |
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1281763802 |
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9781281763808 |
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9786611763800 |
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6611763805 |
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9780123735584 (alk. paper) |
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0123735580 |
| Standard No. |
AU@ 000048600774 |
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AU@ 000050867086 |
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CDX 8862734 |
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CHNEW 001007771 |
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DEBBG BV039829473 |
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DEBBG BV042305759 |
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DEBSZ 355395142 |
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HEBIS 291468381 |
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NZ1 13068802 |
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NZ1 15189700 |
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UKMGB 017585248 |
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