"Completely revised and with five new chapters added by the authors."
"A Currency book"--T.p. verso.
Ask your customers what they want--and give it to 'em -- How to give good service every time -- People: how to car for customers--and employees -- How do you know how good you are? -- What do you pay to get good service? -- Leadership is performance -- Every impression is important -- Creating products that are easy to sell -- Borrow, borrow, borrown -- You are the message -- Bring 'em back alive.
Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking "Ten Commandments of Customer Service" apply to today's world. --from publisher description