| Edition |
1st Currency pbk. ed. |
| Description |
356 pages ; 21 cm |
|
text txt rdacontent |
|
unmediated n rdamedia |
|
volume nc rdacarrier |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
Drawing on a wide range of interviews with industry leaders, including Toyota's Fujio Cho, Nissan's Carlos Ghosn, Chrysler's Dieter Zetsche, BMW's Helmut Panke, and GM's Robert Lutz, as well as car designers, engineers, test drivers and owners, Maynard presents a stark picture of the culture of arrogance and insularity that led American car manufacturers astray. Maynard predicts that, by the end of the decade, one of the American car makers will no longer exist in its present form. |
| Contents |
How Detroit lost its grip -- A fallen comrade -- Two paths to the same conclusion -- Journey from the inside out -- Hot dogs, apple pie and Camry -- The challenger -- Nibbling from the bottom and the top -- Detroit south -- The end of Detroit -- What do customers really want? -- The world in 2010 -- A five-point manifesto for fixing Detroit's problems. |
| Subject |
Automobile industry and trade -- United States.
|
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Automobile industry and trade -- United States -- Forecasting.
|
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Competition, International.
|
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Automobile industry and trade. (OCoLC)fst00822961
|
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Automobile industry and trade -- Forecasting.
(OCoLC)fst00822989
|
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Competition, International. (OCoLC)fst00871509
|
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United States. (OCoLC)fst01204155
|
| Added Title |
How the Big Three lost their grip on the American car market |
| ISBN |
0385507704 (pbk.) |
|
9780385507707 (pbk.) |
|
0385507690 |
|
9780385507691 |
|
