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Author Samuel, Lawrence R., author.

Title Boomers 3.0 : marketing to baby boomers in their third act of life / Lawrence R. Samuel.

Publication Info. Santa Barbara, California : Praeger, an imprint of ABC-CLIO, LLC, [2017]


Location Call No. OPAC Message Status
 Axe 3rd Floor Stacks  305.2 Sa49b 2017    ---  Available
1 copy being processed for Axe Acquisitions Order.
Description xvii, 186 pages ; 25 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Bibliography Includes bibliographical references and index.
Contents Preface -- Introduction -- Fountain of youth -- Old dog, new tricks -- Reboot -- Inner muse -- Bucket list -- Higher ground -- Boomerpods -- Gray power -- Pay it forward -- Footprints in the sand -- Conclusion -- Notes -- Selected bibliography -- Index.
Summary "The graying of America is undeniable, with an estimated 10,000 boomers turning 65 every day. But to dismiss the baby boomer generation as a group no longer worth marketing to would be foolish. According to the Census Bureau, in 2029--the year when the last boomer will have turned 65--there will still be more than 61 million boomers, roughly 17 percent of the projected population of the United States. Boomers will still be the wealthiest generation in the United States until at least 2030, according to the Deloitte Center for Financial Services, with their share of net household wealth to peak at 50.2 percent by 2020. Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life describes how to market to baby boomers from a cultural perspective, specifically addressing the demographic group of baby boomers in their later adulthood--a period that will continue for the next two to three decades. The author uses the term "3.0" to indicate the baby boomers' third phase of life and explains how this third act of life will differ from earlier periods; accordingly, organizations should take a different approach to marketing to them than in the past. This book offers a way to contextualize business objectives within a culturally based, forward-thinking framework that fully leverages the opportunities presented by what is perhaps the biggest and most affluent customer base in history. Readers will be able to use the strategies described to map territories to stake and mine in targeting boomers, create meaningful relationships with individuals in this group, and communicate effectively with boomers to offer them products and services."--Jacket.
Subject Baby boom generation -- United States -- History.
Baby boom generation -- Retirement -- United States.
Baby boom generation -- United States -- Social conditions -- 21th century.
Health attitudes -- United States.
Baby boom generation. (OCoLC)fst00824987
Baby boom generation -- Retirement. (OCoLC)fst00824998
Health attitudes. (OCoLC)fst00952808
United States. (OCoLC)fst01204155
Chronological Term 2000-2099
Genre/Form History. (OCoLC)fst01411628
ISBN 9781440857225 (alk. paper)
1440857229 (alk. paper)
9781440857232 (ebook)

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