I. Color Trends: An Historical Perspective -- II. The Processes of Color Trending -- III. Color Innovations and Emerging Technologies in Color Development -- IV. Color Selection Process -- Summary and Conclusions.
Summary
Annotation This title speaks to the needs of the manufacturing level where colourants are developed, helping manufacturers to understand where their colours will sell and for what period of time these products will be viable. It covers issues such as stability, colour measurement, and new methods of incorporation, which are critical in the development of new colourants.
