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 Axe Business Pro E-Book  Electronic Book    ---  Available
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Big social mobile : how digital initiatives can reshape the enterprise and drive business results


Giannetto, David F., 1968- author.
New York, NY : Palgrave Macmillan, 2014. 2014

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Decoding the irrational consumer : how to commission, run and generate insights from neuromarketing


Bridger, Darren, author.
London, United Kingdom : Kogan Page Limited, 2015. 2015

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Digital relevance : developing marketing content and strategies that drive results


Albee, Ardath, author.
New York, NY : Palgrave Macmillan in the United States-- a division of St. Martin's Press LLC, 2015. 2015

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Hello, my name is awesome : how to create brand names that stick


Watkins, Alexandra, author.
Oakland, California : Berrett-Koehler Publishers, Inc., [2019] 2019

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 Axe ProQuest E-Book  Electronic Book    ---  Available
6
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India reloaded : inside India's resurgent consumer market


Sinha, Dheeraj, author.
Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2015. 2015

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Predictive analytics, data mining and big data : myths, misconceptions and methods


Finlay, Steven, 1969- author.
Houndmills, Basingstoke, Hampshire : Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, 2014. 2014

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 Axe IT Pro E-Book  Electronic Book    ---  Available
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The trend management toolkit : a practical guide to the future


Kjr, Anne Lise, author.
Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2014. 2014

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Why marketing to women doesn't work : using market segmentation to understand consumer needs


Darroch, Jenny, author.
Houndmills, Basingstoke, Hampshire : Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, 2014. 2014

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