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Author Kelley, Michael Dru, author.

Title All thumbs : mobile marketing that works / Michael Dru Kelley.

Publication Info. New York, NY : Palgrave Macmillan in the United States-- a division of St. Martin's Press LLC, 2014.


Location Call No. OPAC Message Status
 Axe Business Pro E-Book  Electronic Book    ---  Available
Edition First ed.
Description 1 online resource (vi, 218 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Print version record.
Summary Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Aimed at businesses of all sizes, th
Subject Internet marketing.
Mobile commerce.
Branding (Marketing)
Mobile communication systems.
BUSINESS & ECONOMICS / Marketing / General.
BUSINESS & ECONOMICS / Marketing / Direct.
Genre/Form Electronic books.
Other Form: Print version: Kelley, Michael Dru. All thumbs New York City : Palgrave Macmillan, 2014 9781137279279 (DLC)2014004352
ISBN 9781137510167 (ePDF)
9781137510211 (ePub)
9781137279279 (hardback)

Available items only