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Author Glass, Russell, 1976- author.

Title The big data-driven business : how to use big data to win customers, beat competitors, and boost profits / Russell Glass, Sean Callahan.

Publication Info. Hoboken : Wiley, 2014.


Location Call No. OPAC Message Status
 Axe Business Pro E-Book  Electronic Book    ---  Available
Description 1 online resource : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Print version record and online resource (, viewed June 30, 2015).
Summary This book uses real-life examples-from Nate Silver to Copernicus, and Apple to Blackberry-to demonstrate how the winners of the future will use big data to seek the truth. It is a comprehensive guide on how to win customers, beat competitors and
Note Includes index.
Versions from some providers have copyright of 2015 and lack index.
Subject Internet marketing.
Business communication.
Online social networks.
Consumer behavior.
BUSINESS & ECONOMICS / Marketing / Research.
BUSINESS & ECONOMICS / Marketing / General.
BUSINESS & ECONOMICS / Consumer Behavior.
Genre/Form Electronic books.
Added Author Callahan, Sean (Economist)
Other Form: Print version: Glass, Russell, 1976- Big data-driven business Hoboken : Wiley, 2014 9781118889800 (DLC)2014044832
ISBN 9781118889787 (epub)
9781118889848 (pdf)
9781118889800 (hardback)

Available items only