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Author

Title The big data-driven business : how to use big data to win customers, beat competitors, and boost profits / Russell Glass, Sean Callahan.

Publication Info.

Hoboken : Wiley, 2014.

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Available to Pittsburg State University patrons only

Location	Call No.	OPAC Message	Status
Axe Business Pro E-Book	Electronic Book	---	Available

Description	1 online resource : illustrations
	text txt rdacontent
	computer c rdamedia
	online resource cr rdacarrier
Note	Print version record and online resource (Books24x7.com, viewed June 30, 2015).
Summary	This book uses real-life examples-from Nate Silver to Copernicus, and Apple to Blackberry-to demonstrate how the winners of the future will use big data to seek the truth. It is a comprehensive guide on how to win customers, beat competitors and
Note	Includes index.
	Versions from some providers have copyright of 2015 and lack index.
Subject	Internet marketing.
	Business communication.
	Online social networks.
	Consumer behavior.
	BUSINESS & ECONOMICS / Marketing / Research.
	BUSINESS & ECONOMICS / Marketing / General.
	BUSINESS & ECONOMICS / Consumer Behavior.
Genre/Form	Electronic books.
Added Author	Callahan, Sean (Economist)
Other Form:	Print version: Glass, Russell, 1976- Big data-driven business Hoboken : Wiley, 2014 9781118889800 (DLC)2014044832
ISBN	9781118889787 (epub)
	9781118889848 (pdf)
	9781118889800 (hardback)