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Business And Economics Marketing General
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All thumbs : mobile marketing that works


Kelley, Michael Dru, author.
New York, NY : Palgrave Macmillan in the United States-- a division of St. Martin's Press LLC, 2014. 2014

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Arms trafficking and Colombia


Cragin, Kim.
Santa Monica, CA : RAND, National Defense Research Institute, 2003. 2003

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Big social mobile : how digital initiatives can reshape the enterprise and drive business results


Giannetto, David F., 1968- author.
New York, NY : Palgrave Macmillan, 2014. 2014

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Buyer personas : how to gain insight into your customers expectations, align your marketing strategi


Revella, Adele, author.
Hoboken, New Jersey : John Wiley & Sons, Inc., [2015] 2015

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Copy, copy, copy : how to do smarter marketing by using other peoples ideas


Earls, Mark, author.
Chichester, West Sussex : John Wiley and Sons Ltd, 2015. 2015

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Corruption as a last resort : adapting to the market in Central Asia


McMann, Kelly M., 1970- author.
Ithaca : Cornell University Press, 2014. 2014

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Customer-centric marketing : build relationships, create advocates, and influence your customers


Cundari, Aldo, author.
Hoboken, New Jersey : John Wiley & Sons, Inc., [2015] 2015

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Decoding the irrational consumer : how to commission, run and generate insights from neuromarketing


Bridger, Darren, author.
London, United Kingdom : Kogan Page Limited, 2015. 2015

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Everybody writes : your go-to guide to creating ridiculously good content


Handley, Ann, 1963- author.
Hoboken, New Jersey : John Wiley & Sons, Inc., [2014] 2014

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Gamechangers : creating innovative strategies for business and brands


Fisk, Peter (Peter Robert), author.
Chichester, West Sussex, UK ; New York, NY : John Wiley and Sons Ltd, 2015. 2015

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The hook : how to share your brand's unique story to engage customers, boost sales, and achieve hear


Krevolin, Richard W., 1964- author.
Wayne, NJ : The Career Press, Inc., [2016] 2016

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Making social technologies work : leveraging the power and managing perils of social technologies in


Gruenbaum, Ronan, author.
New York : Palgrave Macmillan, 2015. 2015

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Managing online reputation : how to protect your company on social media


Pownall, Charlie, author.
Houndmills, Basingstoke, Hampshire : Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, 2015. 2015

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Marketing in context : setting the scene


Hackley, Christopher E., author.
Houndsmills, Basingstoke, Hampshire : Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, 2013. 2013

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The marketing pathfinder : key concepts and cases for marketing strategy and decision making


Stewart, David, 1948- author.
Chichester, West Sussex, United Kingdom : John Wiley & Sons Ltd, 2014. 2014

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On purpose : delivering a branded customer experience people love


Smith, Shaun, author.
London ; Philadelphia : Kogan Page Limited, 2015. 2015

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Planning and managing public relations campaigns : a strategic approach


Gregory, Anne, 1953- author.
London ; Philadelphia : Kogan Page, 2015. 2015

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Presentation advantage : how to inform and persuade any audience


Kogon, Kory, author.
Dallas, TX : BenBella Books, [2015] 2015

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Retail marketing strategy : delivering shopper delight


Berkhout, Constant, author.
London ; Philadelphia, PA : Kogan Page, 2016. 2016

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The sonic boom : how sound transforms the way we think, feel, and buy


Beckerman, Joel, author.
Boston : Houghton Mifflin Harcourt, 2014. 2014

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The trend management toolkit : a practical guide to the future


Kjr, Anne Lise, author.
Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2014. 2014

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Twitter power 3.0 : how to dominate your market one tweet at a time


Comm, Joel, author.
Hoboken, New Jersey : John Wiley & Sons, Inc., [2015] 2015

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The wallet allocation rule : winning the battle for share


Keiningham, Timothy L., author.
Hoboken, New Jersey : John Wiley & Sons, Inc., [2015] 2015

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Why marketing to women doesn't work : using market segmentation to understand consumer needs


Darroch, Jenny, author.
Houndmills, Basingstoke, Hampshire : Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, 2014. 2014

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Win the game of Googleopoly : unlocking the secret strategy of search engines


Bradley, Sean V., author.
Hoboken, New Jersey : John Wiley & Sons, Inc., [2015] 2015

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Winning global markets : how businesses invest and prosper in the world's high-growth cities


Kotler, Philip, author.
Hoboken, New Jersey : John Wiley & Sons, [2014] 2014

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