| Edition |
2nd ed. |
| Description |
xvii, 452 pages : illustrations, maps ; 24 cm |
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text txt rdacontent |
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unmediated n rdamedia |
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volume nc rdacarrier |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
About the Author -- Acknowledgements -- Companion Website -- Chapter 1-Introduction: The New European Business Environment -- Part 1: The European Business Game: the Impact of Six Decades-1.2-Landmarks of European Integration, or How History and Politics Shape the Business Environment are Set-1.3-Enlargement and the Theories of Integration-1.4-Institutional Player: How the Rules and Agendas of the European Business Environment are Set -- Part 2: Business Europeanization -- 2.5-The Europeanization of a Business Environment-2.6-The Europeanization of Business Management -- Part 3: Business Activity Functions in the European Environment-3.7-European Economics, Finance and Funding-3.8-Marketing in Europe -- 3.9-Lobbying the Playing Field-3.10-Competing Internationally -- Part 4: Corporate Case Studies -- Glossary -- Index. |
| Summary |
Fully revised and updated to take into account recent developments in the EU, this book draws a stronger link between the new business environment and the real business implications facing companies operating in Europe and globally. |
| Subject |
Business enterprises -- Europe.
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Business and politics -- Europe.
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Europe -- Commerce.
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Business and politics. (OCoLC)fst00842401
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Business enterprises. (OCoLC)fst00842519
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Commerce. (OCoLC)fst00869279
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Europe. (OCoLC)fst01245064
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| ISBN |
9780857020840 (hbk.) |
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0857020846 (hbk.) |
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9780857020857 (pbk.) |
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0857020854 (pbk.) |
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