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Author Sinha, Dheeraj, author.

Title India reloaded : inside India's resurgent consumer market / Dheeraj Sinha.

Publication Info. Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2015.


Location Call No. OPAC Message Status
 Axe Business Pro E-Book  Electronic Book    ---  Available
Description 1 online resource : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Print version record.
Summary Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presentin
Bibliography Includes bibliographical references and index.
Subject Consumers -- India.
Marketing -- India.
India -- Commerce.
BUSINESS & ECONOMICS / International / General.
BUSINESS & ECONOMICS / Marketing / Research.
BUSINESS & ECONOMICS / Sales & Selling.
BUSINESS & ECONOMICS / Strategic Planning.
BUSINESS & ECONOMICS / Industries / General.
Genre/Form Electronic books.
Other Form: Print version: Sinha, Dheeraj. India reloaded Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2015 9781137367099 (DLC)2015003648
ISBN 9781137367112 (ebook)
9781137367099 (hardback)

Available items only