Introduction -- The lingua franca mandate : "Englishnization" -- Leading the lingua franca mandate -- Linguistic expats and bounded fluency : "I am an expat in my own country" -- Cultural expats and the Trojan horse of language : "it's their culture wrapped in our language" -- Dual expats' global work orientation : "been there, done that, know that!" -- Five years post-mandate -- Lessons for top leaders, managers, and employees -- Conclusion.
Summary
"Examining the strategic use of language by one international corporation, The Language of Global Success uncovers how all organizations might integrate language effectively to tap into the promise of globalization"--Provided by publishers.
