Foreword by David Coulthard MBE; Preface; 01 Formula One: A global business; 02 Insights on leadership; 03 Brand building; 04 Building winning teams; 05 The pit stop; 06 The importance of change; 07 Formula One's safety revolution; 08 Innovating to succeed; 09 Performance management; 10 Communication; 11 Learning from F1's top drivers; 12 Coulthard in conversation; 13 Stories from my time in F1; Index.
In this riveting insider''s account of over thirty years in the Formula One industry, Mark Gallagher explains what it takes to succeed in a competitive business with high technology, high finance and immensely high stakes. Like any global business, Formula One demands the best from its people. To thrive within it requires impeccable leadership and communications skills, as well as the ability to design, manufacture, develop and bring to market a constantly improving high technology product and constantly work to immoveable deadlines with an immense supply chain and tight regulations. With.