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Author Collica, Randall S.

Title Customer segmentation and clustering using SAS Enterprise Miner / Randall S. Collica.

Imprint Cary, N.C. : SAS, 2011.

Copies

Location Call No. OPAC Message Status
 Axe Books 24x7 IT E-Book  Electronic Book    ---  Available
Description 1 online resource (xxii, 354 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Prev. ed. title is CRM segmentation and clustering using SAS Enterprise Miner.
Bibliography Includes bibliographical references (page 344) and index.
Contents Introduction -- Why segment? The motivation for segment-based descriptive models -- Distance: the basic measures of similarity and association -- Segmentation using a cell-based approach -- Segmentation of several attributes with clustering -- Clustering of many attributes -- When and how to update cluster segments -- Using segments in predictive models -- Clustering and the issue of missing data -- Product affinity and clustering of product affinities -- Computing segments using SOM/Kohonen for clustering -- Segmentation of textual data -- Clustering of product associations -- Predicting attitudinal segments from survey responses -- Combining attitudinal and behavioral segments -- Segmentation of customer transactions.
Note Print version record.
Subject Enterprise miner.
SAS (Computer file)
Enterprise miner. (OCoLC)fst01394056
SAS (Computer file) (OCoLC)fst01364029
Business -- Data processing.
Customer relations -- Management -- Data processing.
Relationship marketing -- Data processing.
Data mining.
SAS (Computer program language)
COMPUTERS -- Enterprise Applications -- Business Intelligence Tools.
COMPUTERS -- Intelligence (AI) & Semantics.
Business -- Data processing. (OCoLC)fst00842293
Customer relations -- Management -- Data processing. (OCoLC)fst00885540
Data mining. (OCoLC)fst00887946
SAS (Computer program language) (OCoLC)fst01738546
Genre/Form Electronic books.
Other Form: Print version: Collica, Randall S. Customer segmentation and clustering using SAS Enterprise Miner. Cary, N.C. : SAS, 2011 9781607648109 (OCoLC)761284225
ISBN 9781612900926 (electronic bk.)
1612900925 (electronic bk.)
9781607648109
1607648105

 
    
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