Kids Library Home

Welcome to the Kids' Library!

Search for books, movies, music, magazines, and more.

Available items only
Record 45 of 146
Previous Record Next Record
Author Brooks, Margaret.

Title Developing B2B social communities : keys to growth, innovation, and customer loyalty / Margaret Brooks, J.J. Lovett, Sam Creek.

Imprint [Place of publication not identified] : CA Technologies Press : Apress, 2013.


Location Call No. OPAC Message Status
 Axe Books 24x7 IT E-Book  Electronic Book    ---  Available
Description 1 online resource (xiv, 187 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Contents The Human Need to Connect -- Community as the Centerpiece for Customer Engagement -- Community Models -- Life Cycle and Maturity Models for Online Communities -- Community Management -- Case Study in Focus: CA Technologies -- Business Impact through Community -- Developing B2B Social Communities.
Note Includes index.
Print version record.
Bibliography Includes bibliographical references and index.
Summary This book explains why business-to-business companies need a robust online community strategy to survive and flourish in today's changing economy and demonstrates how to design and execute a company strategy successfully.
Subject Business -- Data processing.
Internet marketing.
Communication in marketing.
World Wide Web.
Business -- Data processing. (OCoLC)fst00842293
Communication in marketing. (OCoLC)fst00870196
Internet marketing. (OCoLC)fst00977272
World Wide Web. (OCoLC)fst01181326
Genre/Form Electronic books.
Added Author Lovett, John J.
Creek, Sam.
Added Title Developing business-to-business social communities
Other Form: Print version: Brooks, Margaret. Developing B2B social communities. [Place of publication not identified] : CA Technologies Press : Apress, 2013 9781430247135 1430247134
ISBN 9781430247142 (electronic bk.)
1430247142 (electronic bk.)
Standard No. AU@ 000053305546
NZ1 15317240

Available items only