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Author Brooks, Margaret.

Title Developing B2B social communities : keys to growth, innovation, and customer loyalty / Margaret Brooks, J.J. Lovett, Sam Creek.

Imprint [Place of publication not identified] : CA Technologies Press : Apress, 2013.

Copies

Location Call No. OPAC Message Status
 Axe Books 24x7 IT E-Book  Electronic Book    ---  Available
Description 1 online resource (xiv, 187 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Contents The Human Need to Connect -- Community as the Centerpiece for Customer Engagement -- Community Models -- Life Cycle and Maturity Models for Online Communities -- Community Management -- Case Study in Focus: CA Technologies -- Business Impact through Community -- Developing B2B Social Communities.
Note Includes index.
Print version record.
Bibliography Includes bibliographical references and index.
Summary This book explains why business-to-business companies need a robust online community strategy to survive and flourish in today's changing economy and demonstrates how to design and execute a company strategy successfully.
Subject Business -- Data processing.
Internet marketing.
Communication in marketing.
World Wide Web.
BUSINESS & ECONOMICS -- General.
Business -- Data processing. (OCoLC)fst00842293
Communication in marketing. (OCoLC)fst00870196
Internet marketing. (OCoLC)fst00977272
World Wide Web. (OCoLC)fst01181326
Genre/Form Electronic books.
Added Author Lovett, John J.
Creek, Sam.
Added Title Developing business-to-business social communities
Other Form: Print version: Brooks, Margaret. Developing B2B social communities. [Place of publication not identified] : CA Technologies Press : Apress, 2013 9781430247135 1430247134
ISBN 9781430247142 (electronic bk.)
1430247142 (electronic bk.)
9781430247135
1430247134
Standard No. AU@ 000053305546
NZ1 15317240

 
    
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