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Author Suder, Gabriele.

Title Doing business in Europe / Gabriele Suder.

Imprint London : SAGE, 2011.


Location Call No. OPAC Message Status
 Axe 3rd Floor Stacks  382.094 Su22d 2011    ---  Available
Edition 2nd ed.
Description xvii, 452 pages : illustrations, maps ; 24 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Bibliography Includes bibliographical references and index.
Contents About the Author -- Acknowledgements -- Companion Website -- Chapter 1-Introduction: The New European Business Environment -- Part 1: The European Business Game: the Impact of Six Decades-1.2-Landmarks of European Integration, or How History and Politics Shape the Business Environment are Set-1.3-Enlargement and the Theories of Integration-1.4-Institutional Player: How the Rules and Agendas of the European Business Environment are Set -- Part 2: Business Europeanization -- 2.5-The Europeanization of a Business Environment-2.6-The Europeanization of Business Management -- Part 3: Business Activity Functions in the European Environment-3.7-European Economics, Finance and Funding-3.8-Marketing in Europe -- 3.9-Lobbying the Playing Field-3.10-Competing Internationally -- Part 4: Corporate Case Studies -- Glossary -- Index.
Summary Fully revised and updated to take into account recent developments in the EU, this book draws a stronger link between the new business environment and the real business implications facing companies operating in Europe and globally.
Subject Business enterprises -- Europe.
Business and politics -- Europe.
Europe -- Commerce.
Business and politics. (OCoLC)fst00842401
Business enterprises. (OCoLC)fst00842519
Commerce. (OCoLC)fst00869279
Europe. (OCoLC)fst01245064
ISBN 9780857020840 (hbk.)
0857020846 (hbk.)
9780857020857 (pbk.)
0857020854 (pbk.)

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