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Author Hiebing, Roman G.

Title How to write a successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper.

Imprint Lincolnwood, Ill. : NTC Business Books, ©1997.

Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.802 H531h 1997    ---  Available
Edition 2nd ed.
Description xxxiv, 510 pages : illustrations ; 29 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Note Includes index.
Contents The business review -- How to prepare a business review -- Problems and opportunities -- Sales objectives -- Target markets and marketing objectives -- Positioning -- Marketing strategies -- Communication goals -- Product/branding/packaging -- Pricing -- Distribution -- Personal selling/service -- Promotion/events -- Advertising message -- Advertising media -- Merchandising -- Publicity -- Marketing budget, payback analysis, and marketing calendar -- Plan execution -- Plan evaluation -- Marketing research and testing (R & T).
Subject Marketing -- Management -- Handbooks, manuals, etc.
Business planning -- Handbooks, manuals, etc.
Business planning. (OCoLC)fst00842819
Marketing -- Management. (OCoLC)fst01010209
Genre/Form Handbooks, manuals, etc. (OCoLC)fst01423877
Added Author Cooper, Scott W.
ISBN 0130145483
0844232025
9780844232027

 
    
Available items only