| Description |
1 online resource |
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text txt rdacontent |
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computer c rdamedia |
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online resource cr rdacarrier |
| Series |
The Savvy manager's guides
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| Summary |
Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, you'll learn that your organization does not need a huge volume of data or a Fortune 500 budget to generate business using existing information assets. Expert author David Nettleton guides you through the process from beginning to end and covers everything from business objectives to data sources, and selection to analysis and predictive modeling. Commercial Data Mining includes case studies and practical examples from Nettleton's more than 20 years of commercial experience. Real-world cases covering customer loyalty, cross-selling, and audience prediction in industries including insurance, banking, and media illustrate the concepts and techniques explained throughout the book. Illustrates cost-benefit evaluation of potential projects Includes vendor-agnostic advice on what to look for in off-the-shelf solutions as well as tips on building your own data mining tools Approachable reference can be read from cover to cover by readers of all experience levelsIncludes practical examples and case studies as well as actionable business insights from author's own experience. |
| Note |
Print version record. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
1. Introduction -- 2. Business Objectives -- 3. Incorporating Various Sources of Data and Information -- 4. Data Representation -- 5. Data Quality -- 6. Selection of Variables and Factor Derivation -- 7. Data Sampling and Partitioning -- 8. Data Analysis -- 9. Data Modeling 10. Deployment Systems: From Query Reporting to EIS and Expert Systems -- 11. Text Analysis -- 12. Data Mining from Relationally Structured Data, Marts, and Warehouses -- 13. CRM -- Customer Relationship Management and Analysis -- 14. Analysis of Data on the Internet I -- Website Analysis and Internet Search (Online Chapter) -- 15. Analysis of Data on the Internet II -- Search Experience Analysis (Online Chapter) -- 16. Analysis of Data on the Internet III -- Online Social Network Analysis (Online Chapter) -- 17. Analysis of Data on the Internet IV -- Search Trend Analysis over Time (Online Chapter) -- 18. Data Privacy and Privacy-Preserving Data Publishing -- 19. Creating an Environment for Commercial Data Analysis -- 20. Summary. |
| Subject |
Data mining.
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Data Mining |
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Exploration de données (Informatique)
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COMPUTERS -- General.
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Data mining
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| Other Form: |
Print version: Nettleton, David. Commercial data mining 9780124166028 (OCoLC)868077420 |
| ISBN |
9780124166585 (electronic bk.) |
|
012416658X (electronic bk.) |
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9780124166028 |
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0124166024 |
| Standard No. |
AU@ 000062530980 |
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CHNEW 001011880 |
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CHVBK 519295390 |
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DEBBG BV042300234 |
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DEBSZ 405353561 |
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NZ1 16034189 |
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