| Description |
1 online resource (viii, 75 pages) : illustrations |
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text txt rdacontent |
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computer c rdamedia |
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online resource cr rdacarrier |
| Bibliography |
Includes bibliographical references. |
| Contents |
Chapter 1. Brainstorming -- chapter 2. Brainwriting -- chapter 3. Braindrawing. |
| Summary |
Describes techniques for generating, presenting, and evaluating ideas for product success. Techniques covered include the complex social process of brainstorming, which builds off of social psychology principles, motivational constructs, and corporate culture; brainwriting, a written variation on brainstorming; and braindrawing, a method of visual brainstorming that helps practitioners generate ideas for icons, other graphics, user interface layouts, or Web page designs. |
| Language |
English. |
| Subject |
Brainstorming.
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Creative ability.
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Social groups.
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Creativity |
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Group Processes |
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Remue-méninges.
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Créativité.
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Dynamique des groupes.
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creativity.
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COMPUTERS -- User Interfaces.
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Social groups
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Creative ability
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Brainstorming
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| Other Form: |
Print version: Wilson, Chauncey. Brainstorming and beyond. Amsterdam : Morgan Kaufmann, 2013 9780124071575 (OCoLC)819717451 |
| ISBN |
9780124071667 (e-book) |
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012407166X (e-book) |
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0124071570 (electronic bk.) |
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9780124071575 (electronic bk.) |
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9780124071575 |
| Standard No. |
AU@ 000050859314 |
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AU@ 000060934831 |
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CHNEW 000599438 |
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CHVBK 303035668 |
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DEBBG BV042314305 |
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DEBBG BV042991510 |
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DEBSZ 405346794 |
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DEBSZ 431330123 |
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DKDLA 820120-katalog:000598904 |
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NZ1 15193677 |
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NZ1 16034138 |
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