Analytical case study of casino and resort / Wei Lin, Ph. D (Chief Data Scientist, Principal Consultant), William Schmarzo (CTO, Global Services), Pedro Desouza, Ph. D (Senior Manager, Data Analytics Sub-discipline Lead).
Online resource; title from title screen (Books24x7.com, viewed April 15, 2016).
This resource considers the application of big data and data science to real-time player marketing and casino floor management in the casino gaming industry. It illustrates how using real-time analytics to manage each player's trip can increase estimated casino profitability and improve the player relationship; highlights how real-time analysis can improve casino profitability by delivering player real-time insights to front-line employees and management. Other findings indicate that proactively managing player floor navigation could increase player gaming rates for prime players and upgrade middle-tier players to higher-volume betting tiers. -- Edited summary from book.