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Author Wei, Lin, author.

Title Analytical case study of casino and resort / Wei Lin, Ph. D (Chief Data Scientist, Principal Consultant), William Schmarzo (CTO, Global Services), Pedro Desouza, Ph. D (Senior Manager, Data Analytics Sub-discipline Lead).

Publication Info. [Hopkinton, Massachusetts] : EMC˛, [2015]


Location Call No. OPAC Message Status
 Axe Books 24x7 IT E-Book  Electronic Book    ---  Available
Description 1 online resource : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note "2015 EMC Proven Professional Knowledge Sharing."
Online resource; title from title screen (, viewed April 15, 2016).
Summary This resource considers the application of big data and data science to real-time player marketing and casino floor management in the casino gaming industry. It illustrates how using real-time analytics to manage each player's trip can increase estimated casino profitability and improve the player relationship; highlights how real-time analysis can improve casino profitability by delivering player real-time insights to front-line employees and management. Other findings indicate that proactively managing player floor navigation could increase player gaming rates for prime players and upgrade middle-tier players to higher-volume betting tiers. -- Edited summary from book.
Bibliography Includes bibliographical references.
Subject Data mining.
Big data.
Consumer profiling.
Big data. (OCoLC)fst01892965
Casinos. (OCoLC)fst00848246
Consumer profiling. (OCoLC)fst00876357
Data mining. (OCoLC)fst00887946
Genre/Form Electronic books.
Added Author Schmarzo, Bill, author.
Desouza, Pedro, author.

Available items only