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Author Tanner, Adam, author.

Title What stays in Vegas : the world of personal data lifeblood of big business and the end of privacy as we know it / Adam Tanner ; Pete Garceau, cover design ; Cynthia Young, book design.

Publication Info. New York : PublicAffairs, 2014.


Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Edition First edition.
Description 1 online resource (337 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Bibliography Includes bibliographical references and index.
Note Print version record.
Summary Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone. In Las Vegas, no company knows the value of data better than Caesars Entertainment. Thousands of clients pour through the ever-open doors of their casinos. The secret to the company's success lies in their one unrivaled asset: they know their clients intimately by tracking the activities of the overwhelming majority of gamblers. Caesars' dogged data-gathering methods have been so successful that they have grown to become the world's largest casino operator, and have inspired companies of all kinds to ramp up their own data mining in the hopes of boosting their targeted marketing efforts. Tanner's timely warning resounds: Yes, there are many benefits to the free flow of data, but there is a dark, unregulated, and destructive netherworld as well. -- Edited summary from book.
Contents Introduction: Spies; 1: What Happens Here, Stays Here?; 2: A Harvard Professor Comes to Vegas; 3: Loyalty; 4: Casino Data Gathering in Action; 5: A Celebrity, a Private Eye, and a Hit Man; 6: Dossiers on (Virtually) Everyone; 7: Direct Marketing; 8: Recession; 9: The Puzzle of Your Identity; 10: The Hunt for a Mystery Woman; 11: Thousands of Eyes; 12: Mugged; 13: Internet Advertising; 14: Seeking the Goldilocks Balance; 15: New Frontiers in Customer Data; 16: Casino Adventures in Three Cities; 17: Embracing Outside Data; 18: The Not-So-Enriching Business of Privacy; 19: Empowerment.
AcknowledgmentsAppendix: Take Control of Your Data; Notes; Bibliography; Index.
Subject Caesars Entertainment Corporation -- Case studies.
Caesars Entertainment Corporation. (OCoLC)fst01995274
Casinos -- Customer services -- Nevada -- Las Vegas -- Case studies.
Consumer profiling -- United States.
Business intelligence -- United States.
Privacy, Right of -- United States.
BUSINESS & ECONOMICS -- Industries -- General.
Science & Technology Policy.
Business intelligence. (OCoLC)fst00842723
Casinos -- Customer services. (OCoLC)fst00848252
Consumer profiling. (OCoLC)fst00876357
Privacy, Right of. (OCoLC)fst01077444
Nevada -- Las Vegas. (OCoLC)fst01204935
United States. (OCoLC)fst01204155
Genre/Form Electronic books.
Case studies. (OCoLC)fst01423765
Electronic book.
Added Author Garceau, Pete, cover designer.
Young, Cynthia, book designer.
Other Form: Print version: Tanner, Adam. What stays in Vegas : the world of personal data lifeblood of big business and the end of privacy as we know it. First edition. New York : PublicAffairs, 2014 xvii, 316 pages 9781610394185
ISBN 9781610394192 (e-book)
1610394194 (e-book)
Standard No. DEBSZ 410545724
NZ1 15721189

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