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Author Hardy, Gareth.

Title Smashing logo design : the art of creating visual identities / Gareth Hardy.

Imprint Chichester, West Sussex, U.K. : Wiley, 2011.


Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Description 1 online resource (292 pages) : illustrations (some color).
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series Smashing magazine book series ; 13
Smashing magazine book series.
Summary "The ultimate guide to Logo Design from the world's most popular resource for web designers and developers. Web designers and developers now find themselves tasked with designing not only a client's Web site, but also their logo and brand identity. By adding Logo Design to your portfolio, you also add brand skills and unique content. This unparalleled guide dives into the topic of design theory and tells you everything you need to know in order to build remarkable logo. No matter your level of experience, Smashing Magazine covers techniques and best practices in understandable way. You'll look behind the scenes at the art of creating identities. From theory to instruction to inspiration, this must-have book addresses the challenges and rewards of creating a logo that adheres to specific rules of successful design. Details the process of creating a memorable and unique logo, from finding inspiration to executing the design. Looks at what makes a logo successful, various typefaces to explore, ways to use color, the pros and cons of vector, how to prepare for print, and more. Zeroes in on the research, concepts, and techniques that go into designing an amazing logo Includes more than 400 never-before-published logos, interviews with established designers, and biographies of logo design masters with case studies of their iconic work. Appeals to a wide range of readers, from aspiring designer to experienced professional. Encompassing everything about the art of creating identities, this is the only book you need to get started designing today"--Provided by publisher.
"Smashing Logo Design appeals to identity designers of all experience levels who are seeking to improve their current knowledge and skill level of logo design"--Provided by publisher.
Note Print version record.
Contents Cover; Table of Contents; Title Page; Introduction; Part I: The Power of Logos; Chapter 1: The Logo; Chapter 2: Types of Logos; Chapter 3: The Key to Success; Part II: Designing a Logo; Chapter 4: Communicating with Your Client: The Design Brief; Chapter 5: Conducting Preliminary Research; Chapter 6: Conceptualizing a Logo; Chapter 7: Getting Your Ideas On-Screen; Chapter 8: Turning to Typography; Chapter 9: Playing with Layout; Chapter 10: Considering Color; Chapter 11: Presenting Your Designs to Your Client; Chapter 12: Preparing Source Files; Chapter 13: Setting Logo Usage Guidelines.
Subject Logos (Symbols) -- Design.
Corporate image.
COMPUTERS -- Web -- Page Design.
DESIGN -- Clip Art.
DESIGN -- Graphic Arts -- Branding & Logo Design.
DESIGN -- Graphic Arts -- Commercial & Corporate.
DESIGN -- Graphic Arts -- Illustration.
Corporate image. (OCoLC)fst00879659
Logos (Symbols) -- Design. (OCoLC)fst01002132
Signs and symbols -- Design.
Genre/Form Electronic books.
Electronic books.
Added Title Smashing magazine.
Other Form: Print version: Hardy, Gareth. Smashing logo design. Chichester, West Sussex, U.K. : Wiley, 2011 9781119993322 (DLC) 2011016641 (OCoLC)701808388
ISBN 9781119994572 (electronic bk.)
1119994578 (electronic bk.)
9781119993568 (electronic bk.)
1119993563 (electronic bk.)
Standard No. 9786613405586
AU@ 000053271734
DEBBG BV040901301
DEBSZ 378285823
DEBSZ 38137338X
GBVCP 785359192
NZ1 14838191

Available items only