Description |
1 electronic resource (xi, 190 ). |
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text txt rdacontent |
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computer c rdamedia |
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online resource cr rdacarrier |
Series |
Forschungsergebnisse der Wirtschaftsuniversität Wien, 1613-3056 ; Bd. 18 |
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Forschungsergebnisse der Wirtschaftsuniversität Wien ; Bd. 18.
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Bibliography |
Includes bibliographical references (pages 166-186). |
Note |
Description based on print version record; resource not viewed. |
Contents |
Cover -- 1 INTRODUCTION -- 1.1 RESEARCH QUESTIONS AND AIMS -- 1.2 IMPLICATIONS -- 1.3 RESEARCH DESIGN -- 1.4 STRUCTURE -- 2 THE EXPLORATIVE RESEARCH -- 2.1 A BRIEF SUMMARY OF QUALITATIVE RESEARCH -- 2.1.1 Advantages and Disadvantages of Qualitative Research Methods -- 2.1.2 Preparing for the Field and the Selection of Experts -- 2.1.3 Qualitative Interviewing -- 2.1.4 Qualitative Data Processing and Analyzing -- 2.2 CARRYING OUT THE QUALITATIVE RESEARCH -- 3 THE M-COMMERCE VALUE CHAIN -- 3.1 THE BASIC MODEL -- 3.2 INFRASTRUCTURE AND SERVICES -- 3.2.1 Mobile Transport |
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3.2.2 Mobile Interface and Applications -- 3.2.2.1 Mobile Phones -- 3.2.2.1.1 Phones as Portable Entertainment Players -- 3.2.2.1.2 Phones as a New Marketing Tool for Retailers and Manufacturers -- 3.2.2.1.3 Phones as a Multi-Channel Shopping Device -- 3.2.2.1.4 Phones as Portable Navigation Guides -- 3.2.2.1.5 Phones as Tickets and Money -- 3.2.2.1.6 Phones as a Mobile Internet Device -- 3.2.3 Mobile Service Technologies and Delivery Support -- 3.2.3.1 Messaging Services -- 3.2.3.2 Security and Privacy -- 3.3 CONTENT -- 3.3.1 Content Creation -- 3.3.2 Content Packaging -- 3.3.3 Market Making |
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3.4 THE MOBILE USER -- 4 MOBILE SERVICES -- 4.1 CHARACTERISTICS OF MOBILE SERVICES -- 4.2 TYPES OF MOBILE SERVICES -- 4.2.1 Information Services -- 4.2.2 Entertainment Services -- 4.2.3 Transaction Services -- 4.2.4 Communication Services -- 4.2.5 Mobile Marketing Services -- 4.2.5.1 Mobile Branding -- 4.2.5.2 Mobile CRM -- 4.2.5.3 Mobile Advertising -- 4.2.5.4 Mobile Market Research -- 5 THEORETICAL AND METHODOLOGICAL FRAMEWORK -- 5.1 RELEVANCE OF THE THEORETICAL FRAMEWORK -- 5.2 DIFFUSION AND ADOPTION THEORIES -- 5.2.1 Diffusion of Innovations -- 5.2.2 Social Cognitive Theory |
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5.2.3 Theory of Planned Behavior & Theory of Reasoned Action -- 5.2.4 The Technology Acceptance Model -- 5.2.5 Task Technology Fit Model -- 5.2.6 Motivational Model -- 5.2.7 Unified Theory of Acceptance and Use of Technology -- 5.2.8 Comparative Analysis of Adoption Models -- 5.3 SERVICE QUALITY -- 5.3.1 Donabedian's Model -- 5.3.2 Grönroos' Model -- 5.3.3 Parasuraman, Zeithaml, Berry -- 5.3.4 Measurement of Service Quality -- 5.3.4.1 SERVQUAL -- 5.3.4.2 SERVPERF -- 5.3.5 Internet Quality -- 5.3.5.1 E-S-Quality -- 5.3.5.2 EC-SERVQUAL -- 5.3.5.3 WebQual by Barnes and Vidgen |
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5.3.5.4 WebQual by Loiacono, Watson and Goodhue -- 5.3.5.5 DeLone and McLean's Model of IS Success -- 5.3.5.6 Sitequal -- 5.3.5.7 eTailQ -- 5.3.5.8 Attitude Toward the Site -- AST -- 5.4 BEHAVIORAL CONSEQUENCES OF PERCEIVED SERVICE QUALITY -- 5.4.1 Loyalty -- 5.4.1.1 Day's Two-Dimensional Loyalty Concept -- 5.4.1.2 Loyalty According to Jacoby, Chestnut and Kymer -- 5.4.1.3 The Dick and Basu Loyalty Approach -- 5.4.1.4 Oliver's Dynamic Loyalty Perspective -- 5.4.1.5 Measuring Loyalty -- 5.4.1.6 The Relationship between Customer Satisfaction and Loyalty -- 5.4.2 Value |
Subject |
Consumer satisfaction.
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Mobile commerce.
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Mobile communication systems.
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Telecommunication systems.
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Radiocommunications mobiles.
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Commerce mobile.
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Systèmes de télécommunications.
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Consommateurs -- Satisfaction.
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telecommunication systems.
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BUSINESS & ECONOMICS -- Consumer Behavior.
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Consumer satisfaction
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Mobile commerce
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Mobile communication systems
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Telecommunication systems
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Mobile Telekommunikation -- Electronic Commerce.
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Electronic Commerce -- Mobile Telekommunikation.
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Genre/Form |
Electronic books.
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Other Form: |
Print version: Perceived quality of mobile services Frankfurt am Main ; P. Lang, c2007. 9783631564875 (pbk.) (DLC) 2008384868 |
ISBN |
3631564872 pbk. |
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9783631564875 pbk. |
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9783631754511 (electronic bk.) |
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3631754515 (electronic bk.) |
Standard No. |
AU@ 000065197827 |
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AU@ 000065068805 |