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Record 2 of 21
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Author
Clow, Kenneth E.
Title
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
Imprint
Upper Saddle River, N.J. : Prentice Hall, ©2010.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
659.1 C626i 2010
---
Available
Edition
4th ed.
Description
xxi, 454 pages : illustrations (chiefly color) ; 28 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Series
PSU Faculty or Staff Author ; 1988-
Note
Baack (1988-), PSU Faculty or Staff Author.
Bibliography
Includes bibliographical references and index.
Subject
Communication in marketing.
Advertising.
Advertising. (OCoLC)fst00797511
Communication in marketing. (OCoLC)fst00870196
Added Author
Baack, Donald.
ISBN
9780136079422 (pbk. ; alk. paper)
0136079423 (pbk. ; alk. paper)
Available items only
