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Record 8 of 21
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Author
Clow, Kenneth E.
Title
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University.
Publication Info.
Boston : Pearson, [2014]
Copies
Location
Call No.
OPAC Message
Status
Axe Kansas Collection
659.1 C626i 2014
---
Lib Use Only
Edition
Sixth edition.
Description
xv, 466 pages : color illustrations ; 28 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Series
PSU Faculty or Staff Author ; 1988-
Note
Baack (1988-), PSU Faculty or Staff Author.
Bibliography
Includes bibliographical references (pages 438-451) and indexes.
Subject
Communication in marketing.
Advertising.
Advertising. (OCoLC)fst00797511
Communication in marketing. (OCoLC)fst00870196
Added Author
Baack, Donald.
ISBN
9780133126242
0133126242
9780133879308 (paperback with student access code)
0133879305 (paperback with student access code)
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