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Author Walker, Susan (Communication specialist)

Title Employee engagement and communication research : measurement, strategy, and action / Susan Walker.

Imprint London : Kogan Page, 2012.


Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Edition 1st ed.
Description 1 online resource (xi, 243 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Bibliography Includes appendix with bibliographical references (pages 233-235), and index.
Contents Introduction -- Conversation 1 : Sir Robert Worcester, pioneer of employee research -- Part 1: Measurement ; Defining your objectives -- Involving and communicating with employees -- Data or discussion? -- Qualitative techniques and methods -- Lies, dammed lies, and statistics -- Questionnaire development and design -- Maximizing response rates -- Part 2: Strategy ; Burning issues for your research to cover -- Emerging issues -- Understanding, interpreting, and getting the most from your data -- Turning the results into the organisational story -- An international perspective -- Making the business case -- Part 3: Implementation ; Lights : sound : action! -- The six key stages -- Putting the action plan in place -- Who is responsible for taking action? -- Translating action points into action implementation -- Keeping the research alive and well -- What does the future hold? -- Appendix.
Summary There's a well-known saying: what doesn't get measured doesn't get done. So it is no surprise that communicators, human resource and change managers and other professionals recognise the need to measure and evaluate their work, particularly its worth to their organization and seek the most effective ways to achieve this. Whether you're already involved in research, planning your first project or commissioning an external research company, Employee Engagement and Communication Research covers everything you need to know in order to conduct robust, reliable research. Whether it's a full-scale employee survey or research focusing on a particular subject area such as communication, engagement, change or corporate social responsibility, Employee Engagement and Communication Research is your essential guide covering all the tools, strategy and actions to make your project a success.
Note Print version record.
Language In English.
Subject Employee motivation -- Research.
Communication in organizations -- Research.
Organizational change -- Research.
BUSINESS & ECONOMICS -- Human Resources & Personnel Management.
BUSINESS & ECONOMICS -- Workplace Culture.
Communication in organizations -- Research. (OCoLC)fst00870228
Employee motivation -- Research. (OCoLC)fst00909032
Organizational change -- Research. (OCoLC)fst01047844
Genre/Form Electronic books.
Other Form: Print version: Walker, Susan. Employee engagement and communication research. 1st ed. Philadelphia, Pa. : Kogan Page, 2012 9780749466824 (DLC) 2012019428 (OCoLC)780479773
ISBN 0749466839 (electronic bk.)
9780749466831 (electronic bk.)
Standard No. AU@ 000050492644
AU@ 000050633211
AU@ 000052905593
AU@ 000058364743
CHNEW 000633683
DEBBG BV041120688
DEBBG BV044166148
DEBSZ 396755917
DEBSZ 397322526
NZ1 15698261

Available items only