| Description |
1 online resource (xiv, 226 pages) |
|
text txt rdacontent |
|
computer c rdamedia |
|
online resource cr rdacarrier |
|
data file |
| Bibliography |
Includes bibliographical references (pages 163-210) and index. |
| Summary |
A guide to understanding hybridity--the interaction of cultures. |
| Note |
Print version record. |
| Contents |
1. Cultural hybridity and international communication -- 2. Scenarios of global culture -- 3. The trails and tales of hybridity -- 4. Corporate transculturalism -- 5. the cultural and political economies of hybrid media texts -- 6. Structure, reception, and identity: on Arab-Western dialogism -- 7. Hybridity without guarantees: toward critical transculturalism. |
| Summary |
The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use. Kraidy analyzes the use of the concept of cultural mixture from the first century A.D. to its present application in the academy and the commercial press. The book's case studies build an argument for understanding the importance of the dynamics of communication, uneven power relationships, and political economy as well as culture, in situations of hybridity. Kraidy suggests a new framework he developed to study cultural mixture--called critical transculturalism--which uses hybridity as its core concept, and provides a practical method for examining how media and communication work in international contexts. |
| Note |
This work is licensed by Knowledge Unlatched under a Creative Commons license https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode |
| Access |
Open Access EbpS |
| Subject |
Cultural fusion.
|
|
Cultural fusion -- Case studies.
|
|
Communication, International.
|
|
Double appartenance (Sciences sociales)
|
|
Double appartenance (Sciences sociales) -- Études de cas.
|
|
Communication internationale.
|
|
POLITICAL SCIENCE -- Public Policy -- Cultural Policy.
|
|
SOCIAL SCIENCE -- General.
|
|
SOCIAL SCIENCE -- Anthropology -- Cultural.
|
|
SOCIAL SCIENCE -- Popular Culture.
|
|
SOCIAL SCIENCE -- General.
|
|
Communication, International
|
|
Cultural fusion
|
|
Kulturkontakt
|
|
Globalisierung
|
|
Communication internationale.
|
| Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
| Added Title |
Cultural logic of globalization |
| Other Form: |
Print version: Kraidy, Marwan, 1972- Hybridity, or the cultural logic of globalization. Philadelphia : Temple University Press, 2005 (DLC) 2004062108 |
| ISBN |
9781592131457 (electronic bk.) |
|
159213145X (electronic bk.) |
|
1592131433 |
|
9781592131433 |
|
9781592131433 |
|
1592131433 |
|
9781592131440 |
|
1592131441 |
| Standard No. |
9781592131433 |
|
AU@ 000048751590 |
|
AU@ 000053248266 |
|
AU@ 000061156467 |
|
CHNEW 000950591 |
|
CHVBK 483517372 |
|
DEBBG BV044124952 |
|
DEBSZ 396122191 |
|
GBVCP 1008653594 |
|
GBVCP 896604187 |
|
NZ1 14237711 |
|
