| Edition |
Second edition. |
| Description |
xxiv, 459 pages : illustrations ; 26 cm |
|
text txt rdacontent |
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unmediated n rdamedia |
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volume nc rdacarrier |
| Summary |
"A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, and observation research while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics."--Back cover. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Basic principles of research and a guide to using this book -- Basic concepts of research -- Scholarly research and the creation of knowledge -- Ethical research -- Concept explication and measurement -- Reliability and validity -- Effective measurement -- Sampling -- Experiments and threats to validity -- Survey research -- Content analysis -- Qualitative research -- Approaches to qualitative analysis -- Descriptive statistics -- Principles of inferential statistics -- Multivariate inferential statistics. |
| Subject |
Communication -- Research.
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Communication -- Methodology.
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Communication -- Methodology.
(OCoLC)fst00869976
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Communication -- Research. (OCoLC)fst00870003
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| Added Author |
Schmierbach, Mike, 1976- author.
|
| ISBN |
9780367178710 hardcover |
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0367178710 hardcover |
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9780367178727 paperback |
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0367178729 paperback |
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9780429296444 electronic book |
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