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Record 41 of 247
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Author
Clow, Kenneth E.
Title
The IMC PlanPro handbook / Kenneth E. Clow, Donald Baack.
Imprint
Upper Saddle River, New Jersey : Pearson, 2007.
Copies
Location
Call No.
OPAC Message
Status
Axe Kansas Collection
659.1 C626imc 2007
---
Available
Description
195 pages : illustrations ; 28 cm + 1 CD-ROM
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Series
PSU Faculty or Staff Author ; 1988-
Note
Baack, PSU Faculty or Staff Author.
Subject
Communication in marketing.
Marketing -- Computer programs -- Handbooks, manuals, etc.
Communication in marketing. (OCoLC)fst00870196
Marketing -- Computer programs.
(OCoLC)fst01010177
Genre/Form
Handbooks and manuals. (OCoLC)fst01423877
Handbooks and manuals.
Added Author
Baack, Donald.
ISBN
0131866303
9780131866300
Available items only
