Includes bibliographical references (p. [227]-281) and index.
Contents
"Big sales from little folks": the development of juvenile advertising -- From thrift education to consumer training: reforming the child spender -- Heroes of the new consumer age: imagining boy consumers -- Athletic girls and beauty queens: imagining the peer-conscious adolescent consumers -- Revitalizing the American home: playrooms, parenting, and the middle-class child consumer -- Radio clubs and the consolidation of children's consumer culture during the great depression.
