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Becoming a category of one : how extraordinary companies transcend commodity and defy comparison


Calloway, Joe.
Hoboken, N.J. : John Wiley & Sons, 2009. 2009

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Brand enigma : decoding the secrets of your brand


Bruce, Duncan, 1951-
Chichester, West Sussex, England ; Hoboken, N.J. : Wiley, 2008. 2008

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Brand essense : using sense, symbol and story to design brand identity


Gains, Neil, author.
London : Kogan Page Limited, 2013. 2014

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Brand psychology : consumer perceptions, corporate reputations


Gabay, Jonathan.
London ; Philadelphia : Kogan Page, 2015. 2015

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CEO capital : a guide to building CEO reputation and company success


Gaines-Ross, Leslie.
Hoboken, N.J. : Wiley, 2003. 2003

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A clear eye for branding : straight talk on today's most powerful business concept


Asacker, Tom.
Ithaca, N.Y. : Paramount Market Pub., 2005. 2005

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Connective branding : building brand equity in a demanding world


Fisher-Buttinger, Claudia.
Chichester, England ; Hoboken, NJ : Wiley, 2008. 2008

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Corporate cultures and global brands



Singapore : World Scientific Pub., 2004. 2004

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Corporate reputation


Carreras, Enrique.
London, U.K. : LID Pub., 2013. 2013

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Corporate reputation : 12 steps to safeguarding and recovering reputation


Gaines-Ross, Leslie.
Hoboken, N.J. : John Wiley & Sons, 2008. 2008

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Corporate reputation, the brand & the bottom line : powerful proven communication strategies for max


Haywood, Roger, 1939-
London ; Sterling, VA : Kogan Page, 2005. 2005

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Do good : embracing brand citizenship to fuel both purpose and profit


Thompson, Anne Bahr, author.
New York, NY : AMACOM, [2018] 2018

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Effective apology : mending fences, building bridges, and restoring trust


Kador, John.
San Francisco, CA : Berrett-Koehler Pub., 2009. 2009

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How to sell yourself


Grose, Ray.
London ; Philadelphia : Kogan Page, 2010. 2010

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Living the brand : how to transform every member of your organization into a brand champion


Ind, Nicholas.
London ; Philadelphia : Kogan Page, 2007. 2007

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Living the brand : how to transform every member of your organization into a brand champion


Ind, Nicholas.
London ; Sterling, VA : Kogan Page, 2004. 2004

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Managing Corporate Communications in the Age of Restructuring, Crisis, and Litigation : Revisiting G


Silver, David, 1954-
Plantation, FL : J. Ross Pub., 2014. 2014

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Managing corporate reputation : a specially commissioned report


Dalton, John M., 1942-
London : Thorogood, 2003. 2003

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Managing corporate reputation and risk : developing a strategic approach to corporate integrity usin


Neef, Dale, 1959-
Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2003. 2003

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Managing online reputation : how to protect your company on social media


Pownall, Charlie, author.
Basingstoke (England) : Palgrave Macmillan, [2015] 2015

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The name of the beast : the perilous process of naming brands, products and companies


Taylor, Neil.
London : Cyan Communications, 2006. 2006

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Naming rights : legacy gifts and corporate money


Burton, Terry, active 2008.
Hoboken, N.J. : John Wiley & Sons, 2008. 2008

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Smashing logo design : the art of creating visual identities


Hardy, Gareth.
Chichester, West Sussex, U.K. : Wiley, 2011. 2011

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What is reputation worth? : how to protect and enhance value


Honey, Garry.
Farnham, Surrey : Gower, 2013. 2013

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Winning Reputations : How to Be Your Own Spin Doctor.


Genasi, Chris, author.
New York : Palgrave Macmillan March 2002 Gordonsville : Macmillan [distributor] 2002-

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