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Author
Semmelroth, David, author.
Title
Data driven marketing for dummies : A Wiley Brand / by David Semmelroth.
Publication Info.
Hoboken, New Jersey : John Wiley & Sons, 2013.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.800285 Se53d 2013
---
Available
Description
xiv, 291 pages : illustrations ; 24 cm.
text rdacontent
unmediated rdamedia
volume rdacarrier
Series
For dummies
--For dummies.
Note
"For Dummies A Willey Brand."
Includes index.
Subject
Database marketing.
Marketing -- Data processing.
Big data.
Big data. (OCoLC)fst01892965
Database marketing. (OCoLC)fst00888055
Marketing -- Data processing.
(OCoLC)fst01010187
ISBN
9781118615843 (pbk.)
1118615840 (pbk.)
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