| Description |
1 online resource |
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text txt rdacontent |
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computer c rdamedia |
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online resource cr rdacarrier |
| Series |
Savvy manager's guide |
|
Gale virtual reference library |
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Savvy manager's guides.
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| Bibliography |
Includes bibliographical references and index. |
| Note |
Print version record. |
| Summary |
Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch. By reading Freemium Economics, you will: Learn how to apply data science and big data principles in freemium product design and development to maximize conversion, boost retention, and deliver revenue Gain a broad introduction to the conceptual economic pillars of freemium and a complete understanding of the unique approaches needed to acquire users and convert them from free to paying customers Get practical tips and analytical guidance to successfully implement the freemium model Understand the metrics and infrastructure required to measure the success of a freemium product and improve it post-launch Includes a detailed explanation of the lifetime customer value (LCV) calculation and step-by-step instructions for implementing key performance indicators in a simple, universally-accessible tool like Excel. |
| Contents |
Chapter 1. The freemium business model -- chapter 2. Analytics and freemium products -- chapter 3. Quantitative methods for product management -- chapter 4. Freemium metrics -- chapter 5. Lifetime customer value -- chapter 6. Freemium monetization -- chapter 7. Virality -- chapter 8. Growth. |
| Subject |
Pricing.
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Bundling (Marketing)
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Marketing.
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Demand (Economic theory)
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Consumption (Economics)
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Computer software industry -- Case studies.
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Economics.
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Economics |
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Marketing |
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Prix -- Fixation.
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Vente groupée.
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Marketing.
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Demande (Théorie économique)
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Logiciels -- Industrie -- Études de cas.
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Économie politique.
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marketing.
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economics.
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BUSINESS & ECONOMICS -- Industrial Management.
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BUSINESS & ECONOMICS -- Management.
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BUSINESS & ECONOMICS -- Management Science.
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BUSINESS & ECONOMICS -- Organizational Behavior.
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Economics
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Bundling (Marketing)
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Computer software industry
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Consumption (Economics)
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Demand (Economic theory)
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Marketing
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Pricing
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| Genre/Form |
Case Reports |
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Case studies
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Case studies.
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Études de cas.
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| Other Form: |
Print version: Seufert, Eric Benjamin. Freemium economics 9780124166905 (DLC) 2013037659 (OCoLC)858778325 |
| ISBN |
9780124166981 (electronic bk.) |
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0124166989 (electronic bk.) |
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9781306282123 |
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1306282128 |
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9780124166905 |
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0124166903 |
| Standard No. |
AU@ 000053308521 |
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CHNEW 000674537 |
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CHNEW 000695037 |
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CHNEW 000695044 |
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CHVBK 331818310 |
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DEBBG BV042300230 |
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DEBSZ 405352948 |
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DEBSZ 406585636 |
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