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Title Advances in global marketing : a research anthology / Leonidas C. Leonidou, Constantine S. Katsikeas, Saeed Samiee, Bilge Aykol, editors.

Publication Info. Cham, Switzerland : Springer, [2018]

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Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Description 1 online resource
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
text file PDF rda
Bibliography Includes bibliographical references.
Note Online resource; title from PDF title page (EBSCO, viewed October 26, 2017).
Contents International marketing research: A state-of-the-art review and the way forward.- Lean start-up' practices: Initial internationalization and evolving business models -- Reverse internationalization: A review and suggestions for future research -- The roles of INVs and their agents in the organization of marketing tasks -- Home country institutional agents (HCIAs) as boundary spanners supporting SME internationalization -- Exploring informal and formal learning activities as enablers of learning-by-exporting in small and medium sized firms -- Strengthening innovation for greater exporting: A strategic path for developing country firms -- Antecedents, marketing capabilities contingencies and performance consequences of innovative imitation orientation: A resource orchestration perspective -- Comparative Thick Descripti on: Articulating similarities and differences in local beer consumption experience -- Face concerns and purchase intentions: A cross-cultural perspective -- The VCW-Value Creation Wheel: A framework for market selection and global growth -- Market withdrawal, international orientation and international marketing: Effects on SME performance in foreign markets -- Ethics, sustainability, and culture: A review and directions for research.
Summary This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance. With both theoretical and empirical contributions by prominent researchers from all over the world, the book highlights and advances extant knowledge on global marketing and offers recommendations for future research. It builds a useful reference for scholars, doctoral researchers, and senior students in international marketing/business.
Subject Marketing research.
Export marketing -- Research.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
Export marketing -- Research. (OCoLC)fst00918722
Marketing research. (OCoLC)fst01010284
Business and Management.
Marketing.
International Business.
Entrepreneurship.
Business & management.
Entrepreneurship.
Sales & marketing.
Genre/Form Electronic books.
Added Author Leonidou, Leonidas C., editor.
Katsikeas, Constantine S., editor.
Samiee, Saeed, editor.
Aykol, Bilge, editor.
Other Form: Printed edition: 9783319613840
ISBN 9783319613857 (electronic bk.)
3319613855 (electronic bk.)
9783319613840
Standard No. 10.1007/978-3-319-61385-7 doi
AU@ 000061056751
DKDLA 820120-katalog:000778230
UKMGB 019166348

 
    
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