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Author Baack, Daniel W.

Title International marketing / Daniel W. Baack, Eric Harris, Donald Baack.

Imprint Thousand Oaks : SAGE, 2013.

Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.84 B11i 2013    ---  Available
Description xxxiii, 583, [114] pages : color illustrations, color maps ; 29 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Bibliography Includes bibliographical references and index.
Contents pt. 1. Essentials of International Marketing -- pt. 2. International Markets and Market Research -- pt. 3. International Product Marketing -- pt. 4. International Pricing and Finance -- pt. 5. International Place or Distribution -- pt. 6. International Promotion and Personal Selling.
Summary "International Marketing presents an innovative, integrated approach, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing venture - culture, language, political/legal systems, economic systems, and technological differences - and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book incorporates discussions of sustainability and bottom-of-the-pyramid concepts within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly integrated international marketing textbook". --Back Cover.
Subject Export marketing.
Export marketing. (OCoLC)fst00918703
Internationales Marketing. (DE-588)4125431-4
Exportmarketing. (DE-588)4153393-8
Added Author Harris, Eric G.
Baack, Donald.
ISBN 9781452226354 (pbk.)
1452226350 (pbk.)

 
    
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