Introduction: engagement makes a difference -- Why change management needs changing -- Engagement is the new change management -- Six change management myths -- Lead with an engagement edge -- Leadership conversations that foster engagement -- Widen the circle of involvement -- Connect people to each other -- Create communities for action -- Promote fairness -- When engagement disengages : some words of caution before you begin -- Design work with engagement built in -- How to start where you are.
Building engagement is crucial for every organization. But the traditional top-down coercive change management paradigm--in which leaders "light a fire" under employees--actually discourages engagement. Richard Axelrod offers a better way. After debunking six common change management myths, he offers a proven, practical strategy for getting everyone--not just select committees or working groups--enthusiastically committed to organizational transformation. This revised edition features new interviews--everyone from the vice president of global citizenship at Cirque du Soleil to a Best Buy clerk.